Araştırma Makalesi
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Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi

Yıl 2020, Cilt: 2 Sayı: 2, 101 - 108, 31.12.2020

Öz

Bu araştırmanın amacı Bozcaada destinasyonunu deniz-kum-güneş üçlüsü (3s) kapsamında ziyaret eden turistlerin imaj ve tutum algılarının davranışsal niyetlerine etkisini belirlemektir. Nicel araştırma deseni doğrultusunda veri toplama yöntemi olarak anket formu kullanılmıştır. Kolayda örneklem metodu kullanılarak 256 katılımcıdan veri toplanmıştır. Araştırma modelinin test edilmesi için SPSS.23 istatistik programında regresyon analizi kullanılmıştır. Araştırma sonuçları incelendiğine 3s turizm imajının 3s turizme karşı tutuma olumlu yönde etkisi tespit edilmiştir. Ayrıca 3s turizme karşı tutumun ziyaret etme niyeti ve tavsiye etme niyetine olumlu yönde etki ettiği sonucuna ulaşılmıştır.

Kaynakça

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Toplam 71 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Turizm (Diğer)
Bölüm Araştırma Makaleleri
Yazarlar

Aziz Bükey 0000-0002-5476-8408

Yayımlanma Tarihi 31 Aralık 2020
Gönderilme Tarihi 29 Aralık 2020
Kabul Tarihi 30 Aralık 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 2 Sayı: 2

Kaynak Göster

APA Bükey, A. (2020). Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi. Herkes için Spor Ve Rekreasyon Dergisi, 2(2), 101-108.

Creative Commons Lisansı

Herkes için Spor ve Rekreasyon dergisi tarafından yayınlanan eserler Creative Commons Atıf-GayriTicari-Türetilemez 4.0 Uluslararası (CC BY-NC-ND 4.0) ile lisanslanmaktadır.

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