Elektrikli Araç Tercihinde Tüketici Motivasyonu

Yıl 2023, Cilt: 2023 Sayı: 2, 223 - 241, 19.10.2023

İbrahim Eren Kırmızıgül Bilge Baykal

https://doi.org/10.56337/sbm.1352994

Öz

Bu çalışmada tüketicilerin elektrikli araçları tercih etmelerindeki temel motivasyonları incelenmiştir. Elektrikli araç tercihlerinde tüketici motivasyonunu incelemek, günümüzün sürdürülebilir ulaşım çözümlerine yönelik büyüyen ilgiyi anlamak açısından önemlidir. Kapsamlı literatür taraması sonucunda elektrikli araç tercihlerini şekillendiren tüketici motivasyon faktörleri çevresel farkındalık ve çevre dostu görünme prestiji, düşük enerji maliyetleri, gelişmiş batarya teknolojisi, otonom sürüş yetenekleri, dijital özellikler, enerji güvenliği ve hükümet teşvikleri olarak ön plana çıkmaktadır. Tüketicilerin elektrikli araç tercihlerinde rol oynayan faktörleri saptamak için yapılan bu araştırmanın tüketici davranışları literatürüne katkı sağlaması ayrıca elektrikli araç üreticileri ile hükümetlere tüketicilere daha çekici hale gelebilecek ürün özellikleri ve teşvikleri sunma konusunda rehberlik etmesi beklenmektedir. Araştırmada ortaya çıkan tüketici tercih faktörlerinin üretici firmalar tarafından dikkate alınması, elektrikli araçların daha geniş bir kullanıcı kitlesi tarafından benimsenmesine yardımcı olacaktır.

Anahtar Kelimeler

Tüketici Motivasyonu, Elektrikli Araç Tercihleri, Sürdürülebilir Ulaşım

Consumer Motivation in Electric Vehicle Preference

Öz

This study examines the fundamental motivations behind consumers' preferences for electric vehicles. Analyzing consumer motivations for electric vehicle preferences is crucial to comprehend the growing interest in sustainable transportation solutions in today's context. Through a comprehensive literature review, key consumer motivation factors shaping electric vehicle preferences have been identified, including environmental awareness and the desire for an environmentally friendly and prestigious image, low energy costs, advanced battery technology, autonomous driving capabilities, digital features, energy security, and government incentives. This research's contribution to the consumer behavior literature is expected to provide insights and guide electric vehicle manufacturers and governments in offering more attractive product features and incentives to consumers. Taking into account the consumer preference factors highlighted in the study would aid manufacturers in fostering broader adoption of electric vehicles among various user segments.

Anahtar Kelimeler

Consumer Motivation, Electric Vehicle Preferences, Sustainable Transportation

Kaynakça

• Agrawal, M., & Rajapatel, M. S. (2020). Global perspective on electric vehicle 2020. International Journal of Engineering Research & Technology, 9(1), 8-11.
• Andersson, Ö., & Börjesson, P. (2021). The greenhouse gas emissions of an electrified vehicle combined with renewable fuels: Life cycle assessment and policy implications. Applied Energy, 289, 116621.
• Barın, A., Bingöl, M., & Karaarslan, M. H. (2021). Türkiye’deki elektrikli otomobil markalarının pazarlama iletişimi kanalı olarak youtube gönderilerinin incelenmesi. Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi, 4(2), 78-107.
• Basaran, S. T., Dogru, A. O., Balcik, F. B., Ulugtekin, N. N., Goksel, C., & Sozen, S. (2015). Assessment of renewable energy potential and policy in Turkey–Toward the acquisition period in European Union. Environmental Science & Policy, 46, 82-94.
• Bilgili, M., Ozbek, A., Sahin, B., & Kahraman, A. (2015). An overview of renewable electric power capacity and progress in new technologies in the world. Renewable and Sustainable Energy Reviews, 49, 323-334.
• Bryla, P., Chatterjee, S., & Ciabiada-Bryla, B. (2023). Consumer adoption of electric vehicles: A systematic literature review. Energies, 16, 205.
• Cengiz, Y., & Yavuz, H. (2020). Seçilmiş Avrupa ülkelerinde elektrikli araçlara yönelik teşviklerin türkiye ile karşılaştırılması. Çevre Ekonomisi ve Mali İlişkiler Üzerine Seçme Yazılar, 203, 85-107.
• Electric Vehicle Database (2022a). Mercedes EQS 450+. Retrieved April 6, 2022 from https://ev-database.org/car/1483/Mercedes-EQS-450plus
• Electric Vehicle Database (2022b). Range of full electric vehicles. Retrieved April 6, 2022 from https://ev-database.org/cheatsheet/range-electric-car
• Electric Vehicle Database (2022c). Useable battery capacity of full electric vehicles. Retrieved April 7, 2022 from https://ev-database.org/cheatsheet/useable-battery-capacity-electric-car
• Enerji Piyasası Düzenleme Kurulu (EPDK). (2020). Elektrik Piyasası 2020 yılı piyasa gelişim raporu. Erişim Tarihi: 26.03.2022, https://www.epdk.gov.tr/Detay/DownloadDocument?id=CF8vt4Yvx5s
• Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB). (2016). Climate action plan. Retrieved March 3, 2022 from https://www.bmuv.de/fileadmin/Daten_BMU/Pools/Broschueren/klimaschutzplan_2050_en_bf.pdf
• Fuels Institute. (2021). EV consumer behaviour report. Retrieved April 9, 2022 from https://www.fuelsinstitute.org/Research/Reports/EV-Consumer-Behavior/EV-Consumer-Behavior-Report.pdf
• Gärling, A. (2001). Paving the way for the electric vehicle. Vinnova.
• GM Corporate Newsroom. (2020). GM reveals new ultium batteries and a flexible global platform to rapidly grow its EV portfolio. Retrieved April 6, 2022 from https://media.gm.com/media/us/en/gm/home.detail.html/content/Pages/news/us/en/2020/mar/0304-ev.html
• Gökdeniz, F. N. (2019). Duygusal izlenimler ile kullanıcı deneyimi ilişkisi: Elektrikli konsept otomobiller üzerinden bir değerlendirme. Yayınlanmamış yüksek lisans tezi, İstanbul Teknik Üniversitesi, İstanbul.
• Gönül, Ö., Duman, A. C., & Güler, Ö. (2021). Electric vehicles and charging infrastructure in Turkey: An overview. Renewable and Sustainable Energy Reviews, 143, 110913.
• Grant, A., Deak, D., & Pell, R. (2020). The CO2 ımpact of the 2020s battery quality lithium hydroxide supply chain. Minviro report.
• Greenflux (2021). Internet of energy. Retrieved April 9, 2022 from https://www.greenflux.com/spotlights/internet-of-energy/
• Harto, C. (2020). Electric vehicle ownership costs: Chapter 2–Maintenance. Consumer Reports.
• Hertzke, P., Müller, N., Schenk, S., & Wu, T. (2018). The global electric-vehicle market is amped up and on the rise. McKinsey Center for Future Mobility, 1, 1-8.
• International Energy Agency (IEA). (2004). World energy outlook. Paris: OECD.
• International Energy Agency (IEA). (2018). World energy outlook. Retrieved March 15, 2022 from https://iea.blob.core.windows.net/assets/77ecf96c-5f4b-4d0d-9d93-d81b938217cb/World_Energy_Outlook_2018.pdf
• International Energy Agency (IEA). (2021a). Global EV outlook. Retrieved April 9, 2022 from https://iea.blob.core.windows.net/assets/ed5f4484-f556-4110-8c5c-4ede8bcba637/GlobalEVOutlook2021.pdf
• International Energy Agency (IEA). (2021b). An energy sector roadmap to carbon neutrality in China. Retrieved March 25, 2022 from https://iea.blob.core.windows.net/assets/9448bd6e-670e-4cfd-953c-32e822a80f77/AnenergysectorroadmaptocarbonneutralityinChina.pdf
• International Energy Agency (IEA). (2021c). World energy outlook. Retrieved March 15, 2022 from https://iea.blob.core.windows.net/assets/4ed140c1-c3f3-4fd9-acae-789a4e14a23c/WorldEnergyOutlook2021.pdf
• International Renewable Energy Agency (IRENA). (2012). Electricity storage technology brief. Bonn, Germany: IRENA.
• Ministry of Foreign Affairs of Denmark. (2018). New ambitious Danish energy agreement secured. Retrieved March 1, 2022 from https://investindk.com/insights/new-ambitious-danish-energy-agreement
• National Infrastructure Commision (NIC). (2020). Net zero: Commision recommendations and the net zero target. Retrieved March 10, 2022 from https://nic.org.uk/app/uploads/Net-Zero-Report-May-2020.pdf
• Ozturk, I., & Acaravci, A. (2011). Electricity consumption and real GDP causality nexus: Evidence from ARDL bounds testing approach for 11 MENA countries. Applied Energy, 88(8), 2885-2892.
• Palinski, M. (2017). A comparison of electric vehicles and conventional automobiles: Costs and quality perspective. Bachelor thesis, Novia University of Applied Sciences
• Phadke, A. (2020). 2035: Plummeting solar, wind and battery costs can accelerate our clean electricity future. White Paper, Goldman School of Public Policy. University of California Berkeley.
• Poullikkas, A. (2015). Sustainable options for electric vehicle technologies. Renewable and Sustainable Energy Reviews, 41, 1277-1287.
• Raslavičius, L., Azzopardi, B., Keršys, A., Starevičius, M., Bazaras, Ž., & Makaras, R. (2015). Electric vehicles challenges and opportunities: Lithuanian review. Renewable and Sustainable Energy Reviews, 42, 786-800.
• Rezvani, Z., Jansson, J., & Bengtsson, M. (2018). Consumer motivations for sustainable consumption: The interaction of gain, normative and hedonic motivations on electric vehicle adoption. Business Strategy and the Environment, 27(8), 1272-1283.
• Saygin, H., & Cetin, F. (2011). Recent developments in renewable energy policies of Turkey. In: Nayeripour, M., Kheshti, M. (Eds.), Renewable Energy-Trends and Applications. InTech Publishers, California, pp. 25-40.
• Turkenburg, W. C. (2000). Renewable energy technologies. In Energy and the Challenge of Sustainability (pp. 219-272). World Energy Assessment, UNDP, New York. Retrieved February 20, 2022 from https://sustainabledevelopment.un.org/content/documents/2423World_Energy_Assessment_2000.pdf
• United Nations. (2015). Sustainable development goals. Retrieved September 3, 2023 from https://sdgs.un.org/goals
• United Nations. (1992a). Kyoto protocol to the united nations framework convention on climate change. Retrieved March 1, 2022 from https://unfccc.int/resource/docs/convkp/kpeng.pdf
• United Nations. (1992b). United nations framework convention on climate change. Retrieved March 1, 2022 from https://unfccc.int/resource/docs/convkp/conveng.pdf
• United Nations Framework Convention on Climate Change (UNFCC). (2015). The Paris agreement. Retrieved March 1, 2022 from https://unfccc.int/sites/default/files/english_paris_agreement.pdf
• Whitehead, J. (2019). Here’s why electric cars have plenty of grunt, oomph and torque. The Conversation.
• World Economic Forum (2021). How can we get hydrocarbon-rich nations to board the EV wagon? Retrieved April 9, 2022 from https://www.weforum.org/agenda/2021/09/electric-vehicles-decarbonization/ Zarazua de Rubens, G., Noel, L., & Sovacool, B. K. (2018). Dismissive and deceptive car dealerships create barriers to electric vehicle adoption at the point of sale. Nature Energy, 3(6), 501-507.