Research Article
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Investigating Student Churn Among Business Schools in Higher Education

Year 2023, Volume: 13 Issue: 2, 301 - 313, 13.10.2023
https://doi.org/10.53478/yuksekogretim.1307202

Abstract

The purpose of our paper is to examine what the reasons for student churn are and why students begin their educational careers in a school of business and then leave and register at another university. Following a qualitative methodology, semi-structured interviews were conducted with 31 students (11 females, 20 males; mean age: 21.12; range: 19 to 25 years) who had switched from one business school to another in Ankara, the capital city of Türkiye, and QSR NVivo 12 for Windows was used to analyze the qualitative data. The findings reveal that the main reason of student churn is associated with obstacles regarding the use of English as the medium of instruction. This is followed by dissatisfaction with the school or the department. The reasons for students preferring another university are also related to having friends at the university chosen, proximity to home, referrals, and family members. The study provides important insights to university administrators pertaining to the reasons associated with student churn in higher education. When the results are examined by university type, it is seen that the dissatisfaction with the university or department was the primary reason for the students who left the state universities, while the foreign language problem was the reason for the students who left the foundation universities. Considering the findings of the study, the university administration should concentrate on how to improve students’ foreign language skills, invest more in research and innovation, and increase social activities to improve communication among students.

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Öğrencilerin Yükseköğretimde İşletme Okulları Arasında Değişiklik Yapmaları Üzerine Bir Araştırma

Year 2023, Volume: 13 Issue: 2, 301 - 313, 13.10.2023
https://doi.org/10.53478/yuksekogretim.1307202

Abstract

Çalışmamızın amacı, öğrenci değişiminin nedenlerini ve öğrencilerin eğitim kariyerlerine bir işletme okulunda başladıktan sonra neden ayrılıp başka bir üniversiteye kayıt yaptırdıklarını incelemektir. Mart2019 - Mayıs 2019 tarihleri arasında, Türkiye’nin başkenti Ankara’da bir işletme okulundan diğerine geçiş yapan 31 öğrenci (11 kadın, 20 erkek; ort. yaş: 21,12; dağılım: 19-25) ile nitel bir metodoloji izlenerek öğrencilerle yarı yapılandırılmış görüşmeler yapılmış, analiz sürecinde nitel verileri analiz etmek için QSR NVivo 12 for Windows yazılımı kullanılmıştır. Bulgular, öğrenci kaybının ana nedeninin eğitim dili olarak İngilizce kullanımına ilişkin engellerle ilişkili olduğunu ortaya koymaktadır. Bunu okul veya bölümden memnuniyetsizlik takip etmektedir.Öğrencilerin başka bir üniversiteyi tercih etme nedenleri arasında seçilen üniversitede arkadaşlarının olması, eve yakınlık, yönlendirmeler ve aile üyeleri de yer almaktadır.Bu çalışma,üniversite yöneticilerine yükseköğretimde öğrenci kaybının nedenlerine ilişkin önemli bilgiler sunmaktadır. Sonuçlar üniversite türüne göre incelendiğinde, devlet üniversitelerinden ayrılan öğrencilerin üniversite veya bölümden memnuniyetsizliklerinin, vakıf üniversitesinden ayrılanların ise yabancı dil sorununun üniversiteden ayrılmalarında daha etkili olduğu görülmektedir. Çalışmanın bulgularına göre, üniversite yönetiminin öğrencilerin yabancı dil becerilerininnasıl geliştirileceği üzerine yoğunlaşması, araştırma ve inovasyona daha fazla yatırım yapması ve öğrenciler arasındaki iletişimi geliştirmek için sosyal faaliyetleri artırması gerekmektedir.

References

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  • Al Hassani, A. A., & Wilkins, S. (2022). Student retention in higher education: the influences of organizational identification and institution reputation on student satisfaction and behaviors. International Journal of Educational Management, 36(6), 1046-1064.
  • Alhazmi, A.A., & Kaufmann, A. (2022). Phenomenological Qualitative Methods Applied to the Analysis of Cross-Cultural Experience in Novel Educational Social Contexts. Front. Psychol., 13:785134. doi: 10.3389/fpsyg.2022.785134.
  • Ali, M., Puah, C. H., Fatima, S., Hashmi, A., & Ashfaq, M. (2022). Student e-learning service quality, satisfaction, commitment and behavior towards finance courses in COVID-19 pandemic. International Journal of Educational Management, 36(6), 892-907.
  • Alves, H., & Raposo, M. (2010). The influence of university image on student behaviour. International Journal of Educational Management, 24(1), 73-85.
  • Anabila, P., Kastner, A.N.A., Bulley, C.A., & Allan, M.M. (2020). Market orientation: a key to survival and competitive advantage in Ghana’s private universities. Journal of Marketing for Higher Education, 30(1), 125-144.
  • Annamdevula, S., & Bellamkonda, R.S. (2016). The Effects of Service Quality on Student Loyalty: The Mediating Role of Student Satisfaction.Journal of Modelling in Management, 11(2), 446-62.
  • Ashour, S. (2020). Analysis of the attrition phenomenon through the lens of university dropouts in the United Arab Emirates. JJournal of Applied Research in Higher Education, 12(2), 357-374.
  • Batanero, J. M. F., Rueda, M. M., Cerero, J. F., & Tadeu, P. (2022). Online education in higher education: emerging solutions in crisis times. Heliyon, 8(8), e10139.
  • Bean, J.P., & Metzner, B.S. (1985). A conceptual model of nontraditional undergraduate student attrition. Review of Educational Research, 55(4), 485-540.
  • British Council (2021). Strengthening UK-Turkey partnerships in higher education: baseline research. British Council Turkey.
  • Brunner, T.A., Stöcklin, M., & Opwis, K. (2008). Satisfaction, image and loyalty: new versus experienced customers. European Journal of Marketing,42(9/10), 1095-1105.
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  • Cankaya, P. (2017). Challenges in English medium of instruction from the teachers and students’ eyes. International Journal of Languages ’Education and Teaching, 5(4), 830-839.
  • Cao, J.T., Foster, J., Yaoyuneyong, G., & Krey, N. (2019). Hedonic and utilitarian value: the role of shared responsibility in higher education services. Journal of Marketing for Higher Education, 29(1), 134-152.
  • Chandra, T., Hafni, L., Chandra, S., Purwati, A. A., & Chandra, J. (2019). The influence of service quality, university image on student satisfaction and student loyalty. Benchmarking: An International Journal, 26(5), 1533-1549.
  • Chrysikos, A., Ahmed, E., & Ward, R. (2017). Analysis of Tinto’s student integration theory in first-year undergraduate computing students of a UK higher education institution.International Journal of Comparative Education and Development, 19(2/3), 97-121.
  • Civan, A., & Coskun, A. (2016). The effect of the medium of instruction language on the academic success of university students. Educational Sciences: Theory and Practice, 16(6), 1981-2004.
  • Council of Higher Education (2022). Universities/Our Universities. https://www.yok.gov.tr/universiteler/universitelerimiz (accessed on October 02, 2022).
  • Cownie, F. (2020). How commitment influences students’ conservations about higher education. Journal of Further and Higher Education, 44(10), 1401-1418.
  • Creswell, J.W., & Creswell, J.D. (2017). Research design: qualitative, quantitative, and mixed methods approaches, 5thed. Los Angeles: Sage Publications Ltd.
  • Cokgezen, M. (2014). Determinants of university choice: a study on economics departments in Turkey. Yüksekögretim Dergisi, 4(1), 23-31.
  • Dang, V.H., & Hathaway, T. (2015). The influence of vocational education training image on students’ loyalty: case study in Vietnam. nternational Journal of Vocational and Technical Education, 7(5), 40-53.
  • Dewberry, C., & Jackson, D.J.R. (2018). An application of the theory of planned behavior to student retention. Journal of Vocational Behavior, 107,100-110.
  • Dollinger, M., Lodge, J., & Coates, H. (2018). Co-creation in higher education: towards a conceptual model. Journal of Marketingfor Higher Education, 28(2), 210-231.
  • Ethymiou, L., & Zarifis, A. (2021). Modeling students’ voice for enhanced quality in online management education. The International Journal of Management Education, 19(2), 100464.
  • Elliot, K.M., & Healy, M.A. (2011). Key factors influencing student satisfaction related to recruitment and retention. Journal of Marketingfor Higher Education, 10(4), 1-11.
  • Fares, D., Achour, M., & Kachkar, O. (2014). The Impact of Service Quality, Student Satisfaction, and University Reputation on Student Loyalty: A Case Study of International Students in IIUM. Malaysia. In formation Management and Business Review, 5(12), 584-90.
  • Giannakos, M.N., Pappas, I.O., Jaccheri, L., & Sampson, D.G. (2017). Understanding student retention in computer science education: the role of environment, gains, barriers and usefulness. Education and Information Technologies, 22(5), 2365-2382.
  • Gokmenoglu, T., & Gelmez-Burakgazi, S. (2013). Designing Englishmedium classroom management course for non-natives. Turkish Online Journal of Qualitative Inquiry, 4(3), 17- 33.
  • Guilbault, M. (2018). Students as customers in higher education: the (controversial) debate needs to end. Journal of Retailing and Consumer Services, 40, 295-298.
  • Gupta, S.K., Antony, J., Lacher, F., & Douglas, J. (2020). Lean six sigma for reducing student dropouts in higher educationan exploratory study. otal Quality Management and Business Excellence,31(1-2),178-193.
  • Hakyemez, T.C., & Mardikyan, S. (2021). The interplay between institutional integration and self-efficacy in the academic performance of first-year university students. a multigroup approach. The International Journal of Management Education, 19(1), 100430.
  • Isik, A. (2008). Yabanci dil egitimimizdeki yanlislar nereden kaynaklaniyor?. Journal of Language and linguistic studies, 4(2), 15-26.
  • Isik, A. (2011). Language education and ELT materials in Turkey from the path dependence perspective. Hacettepe Üniversitesi Eğitim Fakültesi Dergisi, 40(40),256-266.
  • Hashim, S., Yasin, N.M., & Ya’kob, S.A. (2020). What constitutes studentuniversity brand relationship? Malaysian students’ perspective”. Journal of Marketing for Higher Education,30(2),180-202.
  • Husserl, E. (1931). Ideas: General Introduction to Pure Phenomenology [Trans. by W. R. B. Gibson]. Macmillan.
  • Hycner, R. H. (1985). Some guidelines for the phenomenological analysis of interview data.Hum.Stud 8, 279–303. doi: 10.1007/ BF00142995.
  • Kirkgoz, Y. (2005). English language teaching in Turkey: challenges for the 21st century. In Braine, G. (Ed.), Teaching English to the world: History, curriculum and practice Mahwah:Lawrence Erlbaum Associates, 159-175.
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Details

Primary Language English
Subjects Studies on Education
Journal Section Araştırma Makalesi
Authors

Aybüke Yalçın 0000-0003-2414-0713

M. Mithat Üner 0000-0002-1802-2553

Osman M. Karatepe 0000-0003-3120-8755

Mohammed Aboramadan 0000-0002-3826-0559

Early Pub Date September 29, 2023
Publication Date October 13, 2023
Published in Issue Year 2023 Volume: 13 Issue: 2

Cite

APA Yalçın, A., Üner, M. M., Karatepe, O. M., Aboramadan, M. (2023). Investigating Student Churn Among Business Schools in Higher Education. Yükseköğretim Dergisi, 13(2), 301-313. https://doi.org/10.53478/yuksekogretim.1307202

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