Researchers Zübeyir Çelik
avatar
Zübeyir Çelik Assoc. Prof. Dr. VAN YÜZÜNCÜ YIL ÜNİVERSİTESİ
Publication 19 Review 5 CrossRef Cited 14 TR Dizin Cited 1
19 Publication
5 Review
14 CrossRef Cited
1 TR Dizin Cited
0000-0003-1692-9378

Research Fields

Digital Marketing

Institution

VAN YÜZÜNCÜ YIL ÜNİVERSİTESİ

Popular Publications

MARKETING AS A THOUGHT SYSTEM
Authors: Zübeyir Çelik
Published: 2022 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1058455
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 736

0

2

736

MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ
Authors: Zübeyir Çelik , Bulut Dülek
Published: 2020 , Beykoz Akademi Dergisi
DOI: 10.14514/byk.m.26515393.2020.8/1.252-264
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 998

0

1

998

A Field Study for The Relationship Between Strategic Brand Concepts and Brand Architecture Strategies from The Point of Consumer's Perspective
Authors: Zübeyir Çelik
Published: 2021 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.798043
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 408

1

1

408

DO THE OPINIONS OF VLOGGERS AND CELEBRITIES ADD A VALUE ON A BRAND?
Authors: Zübeyir Çelik , Azra Bayraktar
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1011028
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 292

0

1

292

The effect of blog contents on online purchase intention and a research
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Gazi Journal of Economics and Business
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 393

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1

393

Publications

A Systematic Review of the Research Models of Brands Subject Doctoral Theses Published in 2020-2023 at the YÖK National Thesis Center
Authors: Zübeyir Çelik , Reha Saydan
Published: 2024 , Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.53568/yyusbed.1433338
FAVORITE 0 TOTAL DOWNLOAD COUNT 242

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242

THE EFFECT OF HAPPINESS ON CUSTOMERS' REPURCHASE INTENTIONS IN ONLINE SHOPPING
Authors: Zübeyir Çelik , Bulut Dülek
Published: 2023 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1191299
FAVORITE 0 TOTAL DOWNLOAD COUNT 303

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303

A conceptual model proposal for consumer cynicism
Authors: Zübeyir Çelik , Cemal Gümüş
Published: 2023 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1231202
FAVORITE 1 TOTAL DOWNLOAD COUNT 486

1

486

The effect of blog contents on online purchase intention and a research
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Gazi Journal of Economics and Business
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 393

1

393

INVESTIGATION OF THE EFFECT OF BUYERS’ RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSIS
Authors: Zübeyir Çelik , Mehmet Sağlam , Aypar Uslu
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1198590
FAVORITE 1 TOTAL DOWNLOAD COUNT 366

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366

BIBLIOMETRIC ANALYSIS OF EMPIRICAL STUDIES ON CONSUMER BEHAVIOR IN THE CONTEXT OF SEVEN ECONOMIC THEORIES
Authors: Mehmet Saglam , Zubeyir Celık , Kaan Yıgenoglu
Published: 2023 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2023.1728
FAVORITE 0 TOTAL DOWNLOAD COUNT 357

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357

A BIBLIOMETRIC ANALYSIS OF THE LITERATURE ON THE ORIGINS OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) AND A MARKETING-SIDED APPROACH TO TAM
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Oneri
DOI: 10.14783/maruoneri.1171625
FAVORITE 1 TOTAL DOWNLOAD COUNT 853

1

853

A Biblyometric Analysis of Empirical Studies on Drone Delivery
Authors: Ayhan Cesur , Kaan Yiğenoğlu , İbrahim Aydın , Zübeyir Çelik
Published: 2022 , Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.53568/yyusbed.1172019
FAVORITE 0 TOTAL DOWNLOAD COUNT 534

0

534

DO THE OPINIONS OF VLOGGERS AND CELEBRITIES ADD A VALUE ON A BRAND?
Authors: Zübeyir Çelik , Azra Bayraktar
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1011028
FAVORITE 1 TOTAL DOWNLOAD COUNT 292

1

292

MARKETING AS A THOUGHT SYSTEM
Authors: Zübeyir Çelik
Published: 2022 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1058455
FAVORITE 2 TOTAL DOWNLOAD COUNT 736

2

736

The Effect of Text, Image and Video-Based Product Review Presentation Formats on Online Purchasing Intention
Authors: Zübeyir Çelik , Aykut Kabak, Aypar Uslu
Published: 2022 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1136341
FAVORITE 1 TOTAL DOWNLOAD COUNT 604

1

604

THE MODERATING ROLE OF INFLUENCER ATTRACTIVENESS IN THE EFFECT OF BRAND LOVE, BRAND TRUST, BRAND AWARENESS AND BRAND IMAGE ON BRAND LOYALTY
Authors: Zübeyir Çelik
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1050122
FAVORITE 1 TOTAL DOWNLOAD COUNT 5238

1

5238

INVESTIGATION OF CONSUMERS' INTENTIONS TO USE DIGITAL CURRENCY FOR SHOPPING
Authors: Zübeyir Çelik , Bulut Dülek
Published: 2022 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1029912
FAVORITE 1 TOTAL DOWNLOAD COUNT 1605

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1605

A CONCEPTUAL MODEL PROPOSAL FOR CONSUMERS' FLOW EXPERIENCES IN THE ONLINE INFORMATION SEARCH PROCESS
Authors: Zübeyir Çelik
Published: 2022 , Journal of Academic Perspective on Social Studies
DOI: 10.35344/japss.1076358
FAVORITE 0 TOTAL DOWNLOAD COUNT 336

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336

BIBLIOMETRIC ANALYSIS OF FLOW THEORY FROM PAST TO PRESENT WITH VISUAL MAPPING TECHNIQUE: A MARKETING-SIDED APPROACH
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2022 , Oneri
DOI: 10.14783/maruoneri.990480
FAVORITE 0 TOTAL DOWNLOAD COUNT 775

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775

The Effect of Using Robot Waiters in Restaurants on Consumers' Behavioral Intentions
Authors: Zübeyir Çelik , İbrahim Aydın
Published: 2022 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1013654
FAVORITE 0 TOTAL DOWNLOAD COUNT 1370

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1370

A Field Study for The Relationship Between Strategic Brand Concepts and Brand Architecture Strategies from The Point of Consumer's Perspective
Authors: Zübeyir Çelik
Published: 2021 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.798043
FAVORITE 1 TOTAL DOWNLOAD COUNT 408

1

408

MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ
Authors: Zübeyir Çelik , Bulut Dülek
Published: 2020 , Beykoz Akademi Dergisi
DOI: 10.14514/byk.m.26515393.2020.8/1.252-264
FAVORITE 1 TOTAL DOWNLOAD COUNT 998

1

998

Effect Of Personal Motivation Factors On Negative Electronic Word-Of-Mouth Communication Intention
Authors: Zübeyir Çelik , Behçet Yalın Özkara
Published: 2017 , Journal of the Human and Social Science Researches
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2747

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2747

Articles published in
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Balıkesir University The Journal of Social Sciences Institute
Balıkesir University The Journal of Social Sciences Institute
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Academic Perspective on Social Studies
Journal of Academic Perspective on Social Studies
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
Journal of Research in Business
Journal of Research in Business
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Oneri
Oneri
Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Reviews

Dicle University Social Sciences Institute Journal
Dicle University Social Sciences Institute Journal
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Research in Business
Journal of Research in Business

Publications

A conceptual model proposal for consumer cynicism
Authors: Zübeyir Çelik , Cemal Gümüş
Published: 2023 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1231202
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 486

1

1

486

A Biblyometric Analysis of Empirical Studies on Drone Delivery
Authors: Ayhan Cesur , Kaan Yiğenoğlu , İbrahim Aydın , Zübeyir Çelik
Published: 2022 , Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.53568/yyusbed.1172019
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 534

2

0

534

The Effect of Text, Image and Video-Based Product Review Presentation Formats on Online Purchasing Intention
Authors: Zübeyir Çelik , Aykut Kabak, Aypar Uslu
Published: 2022 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1136341
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 604

1

1

604

THE MODERATING ROLE OF INFLUENCER ATTRACTIVENESS IN THE EFFECT OF BRAND LOVE, BRAND TRUST, BRAND AWARENESS AND BRAND IMAGE ON BRAND LOYALTY
Authors: Zübeyir Çelik
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1050122
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 5238

3

1

5238

INVESTIGATION OF CONSUMERS' INTENTIONS TO USE DIGITAL CURRENCY FOR SHOPPING
Authors: Zübeyir Çelik , Bulut Dülek
Published: 2022 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1029912
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1605

1

1

1605

BIBLIOMETRIC ANALYSIS OF FLOW THEORY FROM PAST TO PRESENT WITH VISUAL MAPPING TECHNIQUE: A MARKETING-SIDED APPROACH
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2022 , Oneri
DOI: 10.14783/maruoneri.990480
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 775

5

0

775

A Field Study for The Relationship Between Strategic Brand Concepts and Brand Architecture Strategies from The Point of Consumer's Perspective
Authors: Zübeyir Çelik
Published: 2021 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.798043
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 408

1

1

408

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