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Researchers
Kumru Uyar
Kumru Uyar
Erciyes Üniversitesi İİBF
Publication
10
Review
5
CrossRef Cited
7
10
Publication
5
Review
7
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Digital Marketing
Service Marketing
Marketing Communications
Consumer Behaviour
Institution
Erciyes Üniversitesi İİBF
Popular Publications
E-LIFE STYLE: SYSTEMATIC LITERATURE REVIEW
Authors:
Seval Taşer Polat
,
Kumru Uyar
Published: 2023 ,
Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1311134
CITED
0
FAVORITE
3
TOTAL DOWNLOAD COUNT
335
0
CITED
3
FAVORITE
335
TOTAL DOWNLOAD COUNT
The Role of Parasocial Interaction with Social Media Phenomenes in the Purchase Intention of Consumers
Authors:
Peruze Cansu Akdeniz
,
Kumru Uyar
Published: 2021 ,
Erciyes Akademi
DOI: 10.48070/erciyesakademi.1028374
CITED
4
FAVORITE
2
TOTAL DOWNLOAD COUNT
1289
4
CITED
2
FAVORITE
1289
TOTAL DOWNLOAD COUNT
Consumer animosity against Israeli goods with its effect of religiosity
Authors:
Kumru Uyar
,
Leyla Leblebici Koçer
,
Sinem Sargın
Published: 2020 ,
Erciyes University Journal of Social Sciences Institute
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1025
0
CITED
1
FAVORITE
1025
TOTAL DOWNLOAD COUNT
AN APPLICATION IN FOOD AND BEVERAGE DEPARTMENTS OF ACCOMMODATION ENTERPRISES
Authors:
Kenan Güllü
,
Kumru Uyar
, Miray Gülsoy
Published: 2020 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.846551
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
2224
0
CITED
1
FAVORITE
2224
TOTAL DOWNLOAD COUNT
The Effect of the Virtual Store Atmosphere on E-Satisfaction, E-Stickiness and E-Loyalty: An Application in the Clothing Industry
Authors:
Kenan Güllü
,
Kumru Uyar
,
Sinem Sargın
Published: 2021 ,
Erciyes Akademi
DOI: 10.48070/erciyesakademi.1024469
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
796
1
CITED
1
FAVORITE
796
TOTAL DOWNLOAD COUNT
Publications
E-LIFE STYLE: SYSTEMATIC LITERATURE REVIEW
Authors:
Seval Taşer Polat
,
Kumru Uyar
Published: 2023 ,
Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1311134
FAVORITE
3
TOTAL DOWNLOAD COUNT
335
3
FAVORITE
335
TOTAL DOWNLOAD COUNT
BRAND JEALOUSY EFFECT ON e-WOM AND WİLLİNGNESS TO PAY PREMİUM: THE MEDİATİNG ROLE OF SOCİAL MEDİA USAGE
Authors:
Miray Gülsoy
,
Kumru Uyar
,
Leyla Leblebici Koçer
Published: 2022 ,
GSI Journals Serie B: Advancements in Business and Economics
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
263
1
FAVORITE
263
TOTAL DOWNLOAD COUNT
The Effects of The Covid-19 Pandemic on Employers and Employers' Approaches to Women's Employment
Authors:
Ümran Altay Morgül
,
Kumru Uyar
Published: 2022 ,
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18026/cbayarsos.1066729
FAVORITE
0
TOTAL DOWNLOAD COUNT
573
0
FAVORITE
573
TOTAL DOWNLOAD COUNT
HAPPY MARKETING SOFTWARE REQUIREMENTS ANALYSIS
Authors:
Esra Kahya Özyirmidokuz
,
Kumru Uyar
Published: 2022 ,
Journal of Research in Business
DOI: 10.54452/jrb.1033300
FAVORITE
0
TOTAL DOWNLOAD COUNT
731
0
FAVORITE
731
TOTAL DOWNLOAD COUNT
The Effect of Big Five Personality Traits and Self-Efficacy on the Acceptance and Spread of Fake News in Social Media
Authors:
Sinem Sargın
,
Kumru Uyar
,
Esra Kahya Özyirmidokuz
Published: 2021 ,
European Journal of Science and Technology
DOI: 10.31590/ejosat.1040099
FAVORITE
0
TOTAL DOWNLOAD COUNT
2356
0
FAVORITE
2356
TOTAL DOWNLOAD COUNT
The Role of Parasocial Interaction with Social Media Phenomenes in the Purchase Intention of Consumers
Authors:
Peruze Cansu Akdeniz
,
Kumru Uyar
Published: 2021 ,
Erciyes Akademi
DOI: 10.48070/erciyesakademi.1028374
FAVORITE
2
TOTAL DOWNLOAD COUNT
1289
2
FAVORITE
1289
TOTAL DOWNLOAD COUNT
The Effect of the Virtual Store Atmosphere on E-Satisfaction, E-Stickiness and E-Loyalty: An Application in the Clothing Industry
Authors:
Kenan Güllü
,
Kumru Uyar
,
Sinem Sargın
Published: 2021 ,
Erciyes Akademi
DOI: 10.48070/erciyesakademi.1024469
FAVORITE
1
TOTAL DOWNLOAD COUNT
796
1
FAVORITE
796
TOTAL DOWNLOAD COUNT
AN APPLICATION IN FOOD AND BEVERAGE DEPARTMENTS OF ACCOMMODATION ENTERPRISES
Authors:
Kenan Güllü
,
Kumru Uyar
, Miray Gülsoy
Published: 2020 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.846551
FAVORITE
1
TOTAL DOWNLOAD COUNT
2224
1
FAVORITE
2224
TOTAL DOWNLOAD COUNT
Consumer animosity against Israeli goods with its effect of religiosity
Authors:
Kumru Uyar
,
Leyla Leblebici Koçer
,
Sinem Sargın
Published: 2020 ,
Erciyes University Journal of Social Sciences Institute
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1025
1
FAVORITE
1025
TOTAL DOWNLOAD COUNT
The Impact of Social Media on Youth Socialization
Authors:
Kumru Uyar
Published: 2019 ,
OPUS International Journal of Society Researches
DOI: 10.26466/opus.535049
FAVORITE
0
TOTAL DOWNLOAD COUNT
2342
0
FAVORITE
2342
TOTAL DOWNLOAD COUNT
Articles published in
Erciyes Akademi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Social Sciences Institute
European Journal of Science and Technology
GSI Journals Serie B: Advancements in Business and Economics
Journal of Current Marketing Approaches and Research
Journal of Research in Business
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
OPUS International Journal of Society Researches
Editorship
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Section Editor
Reviews
Bingöl University Journal of Social Sciences Institute
Erciyes Akademi
Erciyes University Journal of Social Sciences Institute
Journal of Erciyes Communication
Nevşehir Hacı Bektaş Veli University Journal of ISS
Publications
The Effect of Big Five Personality Traits and Self-Efficacy on the Acceptance and Spread of Fake News in Social Media
Authors:
Sinem Sargın
,
Kumru Uyar
,
Esra Kahya Özyirmidokuz
Published: 2021 ,
European Journal of Science and Technology
DOI: 10.31590/ejosat.1040099
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
2356
1
CITED
0
FAVORITE
2356
TOTAL DOWNLOAD COUNT
The Role of Parasocial Interaction with Social Media Phenomenes in the Purchase Intention of Consumers
Authors:
Peruze Cansu Akdeniz
,
Kumru Uyar
Published: 2021 ,
Erciyes Akademi
DOI: 10.48070/erciyesakademi.1028374
CITED
4
FAVORITE
2
TOTAL DOWNLOAD COUNT
1289
4
CITED
2
FAVORITE
1289
TOTAL DOWNLOAD COUNT
The Effect of the Virtual Store Atmosphere on E-Satisfaction, E-Stickiness and E-Loyalty: An Application in the Clothing Industry
Authors:
Kenan Güllü
,
Kumru Uyar
,
Sinem Sargın
Published: 2021 ,
Erciyes Akademi
DOI: 10.48070/erciyesakademi.1024469
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
796
1
CITED
1
FAVORITE
796
TOTAL DOWNLOAD COUNT
The Impact of Social Media on Youth Socialization
Authors:
Kumru Uyar
Published: 2019 ,
OPUS International Journal of Society Researches
DOI: 10.26466/opus.535049
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
2342
1
CITED
0
FAVORITE
2342
TOTAL DOWNLOAD COUNT
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